We are Harmony Auto

We are a sales company headquartered in Zhengzhou, China, and operate over 80 locations for the sale and distribution of premium and luxury car brands. These include brands such as Ferrari, Rolls-Royce, Aston Martin, Land Rover, and others, as well as German brands like BMW and Audi. We sell approximately 40,000 vehicles annually. Our company was founded in 2005, and we have been listed on the Hong Kong Stock Exchange since 2013. BYD holds a minority stake in our subsidiary, iCar Group.

Our journey to Europe first took us to the United Kingdom and France, and since March 2025, we’ve also expanded into Switzerland. We’re committed to building our presence here in Switzerland with passion and dedication. It feels like a startup: every day, a small step forward. Some things happen as if by magic; others require persistence. If you’d like to be part of something new at a company that embodies team spirit, expertise, and dedication, check out our careers page!

We look forward to advising you—with our commitment to high quality—on the outstanding and sustainable electric and hybrid vehicles from the world’s largest manufacturer of electric vehicles.

Harmony Auto Switzerland in Switzerland

In April 2025, we laid the foundation with the opening of the first BYD Store in Zurich – marking the beginning of a true success story for BYD in Switzerland. Since then, we’ve been delighting our customers with innovative, high-quality electric mobility. At the same time, we’ve grown: what started as a small team has now become a 30-person staff (as of September 2026).

In January 2026, we opened our second location: BYD Schlieren. In addition to vehicle sales, we also offer comprehensive service and repair services there. As early as February 2026, we opened our first location in French-speaking Switzerland: BYD Genève Sud.

Our growth continues: At the Schlieren location, we’re also opening DENZA Schlieren to expand our offerings with BYD’s premium brand. We’re also particularly excited about the opening of BYD Zug later this year.

Curious about where to find us? Click here to see our locations:

BYD Zurich BYD Schlieren BYD Geneva South

April 2025: Opening of Switzerland's first BYD store in Zurich

The BYD car brand. Over 4.6 million vehicles in 2025.

BYD—Build Your Dreams—is a leading multinational high-tech company founded in 1994 that specializes in electric and plug-in hybrid vehicles. As a Fortune Global 500 company, BYD is committed to driving innovation for sustainable mobility. BYD employs more than 100,000 engineers and technicians across 11 research facilities, making it the automaker with the largest research & development team in the world.

Impressive: On July 4, 2024, BYD became the world’s first automaker to produce its 8-millionth New Energy Vehicle (NEV). The term NEV refers to all types of electric vehicles. BYD produced 4.6 million vehicles in 2025.

Learn more →